CEER Unveils EXOBOT Electric Sedan and SUV, Saudi Arabia’s 1st Flagship EVs

Saudi Arabia’s national automotive brand, CEER, has unveiled its first passenger electric vehicles, introducing the EXOBOT sedan and EXOBOT SUV. The unveiling marks a significant milestone in the Kingdom’s ambition to establish itself as a player in the global automotive industry. Crown Prince and Prime Minister Mohammed bin Salman was present at the event, highlighting the importance of the project to Saudi Arabia’s industrial and economic ambitions.

The EXOBOT twins will serve as CEER’s flagship electric vehicles and represent the first two models in a planned lineup of seven vehicles scheduled to arrive over the next five years. The company’s future portfolio is expected to cover both midsize and compact vehicle segments, with multiple powertrain configurations designed to cater to different customer requirements.

Under the skin, the EXOBOT sedan and SUV share several major mechanical components, including a triple-motor powertrain and a 112 kWh battery pack. Both vehicles are claimed to produce an identical 1,111 bhp and 1,500 Nm of torque, positioning them among the more performance-focused electric vehicles in their respective segments.

However, the two models differ in their claimed driving ranges. The EXOBOT sedan offers a range of up to 670 km on a full charge, while the SUV delivers approximately 560 km. CEER also claims that the battery can be fully charged in less than 30 minutes, although further details regarding charging conditions and infrastructure requirements are yet to be disclosed.

Design is another major talking point. Both vehicles feature distinctive rear-hinged scissor doors and an extended windscreen, giving them a futuristic appearance. Inside, the highlight is a pillar-to-pillar 48-inch 8K display, which is expected to play a central role in the vehicles’ digital cockpit experience.

Production of the EXOBOT models will take place at CEER’s manufacturing complex, described as the largest automotive production facility in the Middle East. Established in 2022, CEER has developed its technological and manufacturing capabilities through partnerships with international automotive companies, including BMW, Hyundai and Rimac.

Looking ahead, CEER aims to achieve 45 per cent local content in its vehicles by 2034. The company is also working towards developing domestic design, engineering and testing capabilities, with products tailored to the requirements of Saudi Arabia and the wider regional market.

With the EXOBOT sedan and SUV, CEER is taking its first major step towards building a homegrown electric vehicle industry and establishing Saudi Arabia as an emerging automotive manufacturing hub.